double take

confessions of a pixel pusher marketing

“Imagine the car igniting the environment that it passes through”

“Brilliant”

This dialog happened twice:

Ford Fusion AND
Toyota Avalon

both have these amazing capabilities.

microsoft

M$

marketing
future

Thinking another day about UMPC. It’s doomed. Unless somebody comes up with a killer application that generates a blackberry like niche this will go the way of the Newton. Just faster, since there are less hardcore M$ fanboys compared to the number of Apple fanboys.

yeah for yahoo!

politics

nice framing

this will fold fast

M$ technology

The cocoon called Origami contained only a UMPC. Microsoft tried some hyping. They have to learn allot before they are able to launch products like Apple: This one folded. During those three weeks between Scoble’s plug of some hollow flash teaser and the actual release at Cebit lots of people saw an Origami concept video at the digital-kitchen website. The ill fated hipster assemblage sat prominently for one year next to a similar piece about the “SPOT Watch”. It should be in the interest of the company in Redmond not to mention this device in the context of Origami. It is not only the wireless component that the digital dud from 2003 shares with the latest greatest: In both cases Microsoft tries to innovate. Actually the leap for the SPOT device seemed even further: Microsoft started it’s own content distribution network based on FM for it. Big deal, specially since it tanked.

Is the UMPC doomed? Is there really an uncanny valley between cellphone and laptop? Will the bones of the UMPC get bleached next to the one of the PDA in the unforgiving sun of tech history?

Microsoft, Intel, Samsung and a couple of mid sized electronic makers are behind the UMPC. 100 Million UMPC devices till 2008 is the number that they floated. A 50 billlion US market. That is nice. Would be nice. The Microsoft Origami team is made up of eleven people. Not including Mr. Scoble.

Microsoft tried to push the tablet PC. And it did not work as hoped. Outside of the corporate Cool Aid sprinklers it is hard to find a person using such a device. The UMPC is featuring the same operating system: Windows XP in it’s tablet Version.
That is great, since there is so much software for it. That is not so great since there is so much malware for it. Those 100 Million networked UMPC’s could make lots of evil guys in Russia happy. An army of mobile nodes in your bot net, what could you ask for more?

The bigger problem is, is that XP is an ok desktop operating system and interface. Not great, not terrible. The tablet edition I don’t know anything about. Now the poor thing has to serve in yet another iteration on the UMPC. Which is where there is a problem: Usability. In the marketing videos people interact magically with the thing: They barely look at the thing and it jumps into action. Does exactly what they want it do it. Which would be great for a desktop system, but it is critical for a mobile device: All these ‘wouldn’t it be great’ scenarios that these clips dream up only work along our busy lives if they can be used effortless. I never saw anybody use a XP install effortless. Not having a keyboard and using a touch screen with 800×480 does not make things easier. To say the least. Things need to move very very smooth in this field of dreamed up application. And that’s where the UMPC falls into the void. It does not deliver on the promises that it makes. The core technologies are interesting: A touch screen, 2 pounds, Wifi and bluetooth. That oughta work. Some of them even have cameras and microphones and smart cart readers.
It’s not the hardware that’s broken. It’s the idea that you want to deal with Windows XP while you are standing on an intersection. Yes, that is a scary thought. XP is not compatible with real life. Period.

It is true that there is a gap between Laptop and Cellphone / ipod. The form factor will make for a very sucessful and nice media player, if managing media is as easy as it can be. Don’t think that XP is particularly great at that. Media Center is made for that. Is it good? I have no idea.

Vista? It will run, so they say. They have to. Would be funny to launch this cat right away into a dead end. The minimal specs for vista are pretty far away from what these little guys have to offer. We will see. Maybe there will be a 7th edition for UMPCs.

The average UMPC might do rather well under Linux. Imagine Samsung hiring a decent designer (and one for the hardware while they are at it, please!!) and a couple of geeks that boil down a nice distro that auto updates etc, etc. Then they would be up to something. OK, Mr. Scoble would not hype them anymore, but apart from that that side of the road is only pretty: Media center features under an UI that is made for the device.

People have high standards these days: Something does interact less than google does with search for instance and they walk away. UMPCs are priced between 500-1000. You expect it to be useful for something if you spend that kind of money on it. The hardware is certainly capable. The problem is to make it all work smooth enough to make it worth while. Running XP you can use the biggest software library there is. Just that you have limited resolution and battery life compared to a laptop at home. And on the road you need to figure out how to get EVDO or similar to work. And you need to cary it around. I used to develop software for the Newton. The thing was interesting, but in the end just way to heavy.

So, final word: two thumbs down

Not gonna work. Come back here in a year and see if I was wrong.
Try that with the rest of my blog 😉

The Coriolanus attitude

politics

The political right is quick to point out that the US military fighting in Iraq is defending liberty. The argument has the under current that the efforts of brave men and women of the military don’t get appreciated by those ‘liberals’.

Along those lines one could argue from the other side:

All those people favoring the bible over science should maybe stop using the products of pure science? Like computers. The Bible has been around for thousands of years. Progress only started after science got pursued. Cherry picking scientific views seems an american attitude.

googlebomb that man!

politics

Bill Napoli Senator in one of those Dakotas ( I flew over that every month or so) truly deserves to be googlebombed. And then some.

Rumsfeld and his interpretations

history politics

Donald –Iraq is just like post war Germany– Rumsfeld now says that it is the media that is making this all up.

fake miniature

art confessions of a pixel pusher

portland

The image is of the real thing. Interesting what a some added lens blur does to our perception.

is BlogsNow evil?

BlogsNow free of any reason


right now the rank number seems to indicate that
right now. I hope I go back an update this once the number has changed.

somebody is trying to give up memetrackers altogether

I sometimes I wish I could do that too. Tricky to check if the spam filters need a tweak by looking at the results and then not to click on something that people blog about right now.

youtube vs google video

internet

compared here

The bigger question is, when youTube.com will have burned their funding on Bandwidth. Since google has more money than god, they could care less. But youTube.com has some VC money pushing it. Which is nice. But at some point yahoo has to buy it in order for the thing to go on …