Procter & Gamble will reduce their Ad spending by 25% for cable and 5% for terrestial TV.
Ad markets in general are slated to grow.
Procte & Gamble is one of the biggest advertisers in the world.
Below the line this means much less money for TV.
Category: media
of course all eyes are on google on this one. google is big, video will be big. 1+1 = 2. Easy to see for everybody. Yes? Kind of. The devil is in the detail. I think that google-video will not be that great.
Right now it is content driven. A real long tail market. And people expect content to be free. Google has the bandwidth and the server capacity. But for a publisher they have very very sketchy terms.
They think they don’t need to sort these things out. After all, they are google. Their Midas effect was never as it looked. All the projects that did not work out, simply dissappeared. Google Video might be one of them.
I still remember when you could buy 15 different DVDs.
update:
rewind on the rewind kind of
Take a box, put a harddrive in it, connect it to the internet to get video content, connect it to the TV, sell it for 100 US$.
Sounds like a good plan these days. It’s called “Akimbo”, and the New York Times does not like it at all. And I can understand why. They have two thousand titles. Which really is nothing. It reminds me of those days when people scraped ‘the best of the internet’ on a server and put it on a plane.
Looks like the AP did a Akimbo ‘review’ a couple of days ago.
Same results.
Just finishing listening to On A Note of Triumph on NPR. I am not able to recommend it vividly enough.
Sometimes I wonder if I would still be in LA if there would be no KCRW.
looks like the War of the Worlds PR has started.
Video above is in WMV format. The OS X Version seems to run much better after setting “Buffer” to 60 seconds under preferences.
It lets you enter any two digit number, but silently corrects you to 60. I would not mind if one could set this value much higher. I got the memory, and either Windows media is unable to stream reliably or all hosts that serve this content are unable to provide a continuous strean of data. Bottom line is it never really worked with the default settings. It certainly is not my internet connection or my computer. Quicktime streams and streams and streams.