how news is made

internet marketing media

Boingboing I didn’t like as much as I used to for various reasons lately. But they score for publishing this.

And no, it’s not about the recently discovered efforts of the US Army to teach those Iraqi’s a lesson in media and democracy.

internet where are you?

media

What I really want is something that I can copy paste this list for instance into, and that gets me those songs. All of them and without further ado and at no cost. Into my iTunes. I don’t mind if it takes ten minutes, as long I can start browsing the tracks as they come in. As they say “We have the technology”

Do I really have to write it myself?
No I am not the biggest Disco fan on earth. It’s just that it would be nice to operate on culture in an approiate way.

generation @

communication internet marketing media

Business Week writes about MySpace and the likes. The article is better than the usual hype-treadmill-word-boilups that you can read when people from traditional media try to get a handle on yet another internet base phenomen. They write that 15 to 18 year olds spend six and a half hours a day with any form of visual media on CRT/LCD sccreens: the big 3 TV, games and internet. When I was that age, we spend that much time having sex. Probably only on three or four of the 1424 days that you have between fifteen and eighteen. The rest of time we tried to get there. I have never looked at mySpace but I suspect that the basic motivations in the lifes of teenagers have not changed that much. They are so basic that they are not worth mentioning I guess. Or, maybe, times really have changed?

Well Murdoch payed almost half a billion dollars for MySpace. Better than twenty bugs on friendster. Which one of the things I liked about this article: It does not only cite events that supports one underlying current. Friendster tanked. They still mention it, even though this would not fit into the rosy ‘social networking’ boom picture that they paint otherwise.

p&g allegdedly started a social network around a scent or spray. No, really. They spent some money on that. The really sad part about that is, that those responsible probably still occupy their corner office, despite the fact that they burned millions on a project that was as viable as, well, hm. I really tried to come up with something that would be as stupid. Couldn’t find anything.

apple media

Apple internet media

Thinksecret has a wet media dream involving Apple (of course) and the download of media. Whenever somebody starts raving about ‘intel technology’ and how enabling it is I have to roll my eyes: Intel makes great CPUs and other things that other people make as well. I might be uttterly ignorant but I never saw that any of those Intel plans where either new innovative or sucessful for that matter.

Reading Apple’s media delivery ambitions it should be pretty clear that OS X 10.5 aka Lepard will be available for non Apple hardware also commonly known as ‘PCs’. If Apple makes money with media distribution they might as well give the OS away. They might charge for support.

When the OS X on Intel was announced people usually said that Apple would want to protect it’s hardware business. I think that is /bs/. I think it is entirely strategic, that Apple pretends to let OS X only run on Apple hardware. First of all it is a bargaining chip. Apple, flush with cash from the ongoing iPod sucess, can sit at the sidelines of the PC-market of 2006. Apple will close see how Longhorn is doing. Technically and in the market place. If they feel that Microsoft’s position is vulnerable enough then they make a move. Or they get a deal from Bill for not moving. One thing they don’t want to do though is to openly declare that they are going into the PC operating system market. But technically they can. Not they that would or need to, but they would have OS X running on 70% of all machines that Dell sells within a week. I am sure that Dell would like this as well: Competition changes the price. Lepard might be in a good position to take a big chunk out of the Longhorn market: The latest Redmond OS has significant hardware requirements. If people perceive the upgrade from whatever Windows they run now as a ‘switch’, then they might as well switch to another brand.

Hal Ashby

art media

After I sawBeing There again I was really curious how Shampoo would like these days.

It had been more than twenty years since I saw both movies for the first time. And it was worth revisiting both of them.

vilodex with rss now

internet media technology

Vilodex jumped into the alphabet soup: It has an XML button now that actually features an RSS feed. Since there is not much to read this is only interesting if you give this feed to something that can handle the so called ‘media enclosures’. iTunes 6 can. Ant can as well. There are probably others too.
Media enclosures will make sure that your capable RSS reader will download the latest vilodex videos for you.
You could get fancy and compress them so that they fit your PSP or iPod Video. Probably an automator job.

maybe Amanda can explain this better

ideas

double take marketing media

Northwest Airlines
vs
One to One

Aero
vs
Frou Frou
vs
Samsung

great campaign, Sony

internet M$ marketing media technology

The xbox crashing meme has reached slashdot.
Sony is huge. Their Music division probably messed up on a scale that will be stellar for times to come. But their Playstation 3 dept. does rather well: For the XBox 360 this week is really really important. People listen to what people have to say. If the bad news continues to stick with the XBox 360 then this could be tricky for those brave people in Redmond that took on the gaming market. All the pre order sales have been done by hard core gamers. I don’t numbers on this, but my guess is that you really start making money with games (and therefor the consoles) once you reach the broader range of the not so hard core gamers. And for those people it matters if they spend 400 now or 400 later. These people might just wait for the PS3. If they do then Micosoft just lost a big part of the head start bonus. Looking at those ‘internets’ right now it appears as if Sony does an excellent job in putting bad word of mouth around the 360.
Just don’t think that the Music division could benefit from Sony’s PS3 underground marketing skills. They will simply never find the person who might in charge for this. That has nothing to do with the cladestine nature of this. It’s just that Sony is as broken as most big companies are.

Journalists like Seth Lubove

media misc technology

Forbes writes about Digital Domain

Yes, that’s the company that did the effects for Titanic. Last century.
Maybe the company is stuck there, I am not sure. The Author of the article certainly is:


Competition for assignments is cutthroat, and increasingly powerful off-the-shelf software from Autodesk, Microsoft, Apple and others lets anyone with a workstation concoct the same stunts as the big guys.

Microsoft? Maybe I am missing something here, but Microsofts involvement in the visual effects industry is as important as in lets say the poultry industry: Office, and that’s it.
Autodesk: yes. Apple: yes. But Microsoft? They sold Softimage to Avid in 1998. Have they bought it back? Or is the author just stuck in the last century like Cameron or DD?

fifteen years ago

history marketing media

With a friend I started a little Ad Agency in 1990 called “Thema”.

We sold ads in computer games. Made games to promotes ads in them.

Now it would work:
pong

But now everybody is doing it.