(I)M

communication media technology

Today AOL must have pushed some new code or spammers have their way at the only service that AOL has to offer that people use. IM stands for Instant Messenger. Today it’s not so instant anymore. Hitting enter and watching the little cloud that is showing me typing for another 4 seconds is just plain lame.

Tricky thing for AOL: They provide the service for millions of people. And nobody knows it is them. Only time they make news is when things break.

worth 1000

internet marketing media

worth the visit

cause + implementation = constant

art media politics

Why is it, that the good causes have always the worst
implementation of their communication attempts?

Hummer commercials are pretty cool. The car is pretty much the definiton of ‘sucks ass’. Ah, there is the ‘Sucks-Ass-one’, look how small the ‘Sucks-Ass-Three’ actually is. The commericals are pretty good though.

Maybe the sixteenth chapel is the way it is, since Mr Buonarrotti did it to pay the bills?

wii break things

history media

the Wii controller is the thing that you move around like crazy. Good idea. And a bad idea. Ikea will be happy. Health insurances wont.

ERs of the world prepare

internet marketing media

Wii Commerical

Lots and lots of views on the good ole youTube. Who needs to buy airtime if its lingering around for free.
For about one out of thousand commercials that people do care about enough to seek them out.

office space trailer

media

data management

Apple confessions of a pixel pusher media photo technology

Stu Maschwitz writes about data management for digital still photography

It is so very true. We can generate lots of data, some of it might be of potential value for us in the future. The filesystem keeps the it for us. But that’s about it. There is almost no help from the computer to really manage data. Yet that’s one of these things that computers could be really really good at: organising data. Spotlight was a nice attempt. But Apple of all companies messed up the interface. The underlying search technology seems to be working, but the interface is pretty much useless.
In order to find the ‘spacehogs’ on my drives I had to write a perl script that shows me which data is stored in which folders (including it’s sub folders). Should be simple for the OS to just show me where those GBs have been going. Yet I had to gapher tape my own solution, which is never a good sign.

vertRamp

history internet marketing media

Mark Cuban gives a name to the other end of the long tail: “Vert Ramp”

viral media

confessions of a pixel pusher history internet media

Advertising Age is raving about Dove’s “Evolution”. Their headline reads “Better ROI From YouTube Video Than Super Bowl Spot”. Now that’s what some people want to hear. And it leaves reason behind. Jumping head over heals into the current media internet bubble bath.
The Dove campaign is great. How often is there an ad for a cosmetic product that I want to show to my daughter? It certainly works on the internet. Because of it’s content. Certain content will work well on the internet. But let’s face it, if something works really well it will get killed by it’s own success: Today you can find a video of mentos + coke on Google Video. It is prominently featured on the google Blog.
Dove is great since it’s decent and sells soap. Are you feeling having a Diet-Coke or Mentos after watching the latest and lamest sticky liquid orgy? Certainly not. Actually with todays video dropping Mentos into big soda bottles becomes officially lame. The Meme has suffocated itself under it’s own weight.

Update:
Cnet however sings a different song. I wonder how many kids run around now with the video cameras to do the ‘next big thing’.

tape deck

history media

When I was a teenager I worked during the school vacations in order to afford a stereo system. One that was loud and sounded decent. Those came in modules back in the day. It took me a couple of years to make the system complete. I started with an amplifier, speakers and a tape deck.

Basically I wanted to steal music. But those terms were not around back in the day. All I knew was that Albums would cost 20 DM when a pack of Cigarettes ‘only’ cost 3. Both we could not afford. So we rolled our own and taped records. I borrowed my parents record player and my friends albums to get to the music that I liked. That was more than twenty five years ago, and the record industry obviously survived me stealing their music. But they could have noticed a trend a long time ago. They decided not to. They thought their business is to sell physical artifacts that happen to make sounds in the right equipment. First Vinyl then Compact Disc and finally Super CD / Audio DVD. It seems pretty obvious that the record industry got stuck on some model that became irrelevant.

Napster came along at the same time those super high tech next generation audio formats were introduced. Surprisingly people cared about music not about the latest amount of quality that those industry suggestions had to offer.