wtf is ‘middleware’

marketing technology

Reading this it sounds like “middleware” is this big deal. I wonder, if it’s not just something that a mediocre perl script could do??? It probably could.

apple

Apple marketing OSX technology

That whole ‘think different’ campaign:

had to come out and haunt them. Once they stopped doing so, and sold their image to peddle some ringtones. Apple is just like AT&T or Exxon Mobile for that matter. They all are just trying to make as much money as they can.

callwave and EVDO

confessions of a pixel pusher marketing misc technology

Callwave and EVDO are certainly my best technological friends: Getting of a plane, in the hotel room, there would be an ethernet, but why bother? EVDO works. Even here. Then there is a voicemail from somebody that called while I was on the plane. The automatic transrcipt gives me an idea, the company that called shows up, and best of all, all those call back numbers are transrcibed right there. If the iPhone could maybe read a phone number with it’s camera and then dial it, we would be in good shape.

about those two years

Apple malware marketing

So, my iPhone fell down. And the ‘volume up’ button got stuck. Bad luck. Then Apple lowered the price and the 4GB Version gets sold for 299 right now. So I thought I get a new one. I asked in the Apple store if I would need to renew my contract to activate the new iPhone. They said this would not be necessary. They said that I just would need to replace the SIM card from the old to the new phone.

Of course that is not the case. Calling Apple got me the answer that AT&T would be responsible for this. Well, it’s not me that did choose AT&T. It was Apple that did that for me. Calling AT&T they told me that the only way to activate the new iPhone is to restart the two year commitment with them.

By now I really hate both companies for their blatant ways of trying to rip people off. Even though they seem to win this time, I will make god damn sure that they will not come out of this on the upperhand in the long term. They neither can run nor hide, and I will get both of them. With interest, and fun-bonus. They deserve it for been taking for a ride, as they try to do it with their customers.

NYTimes

history marketing media

Suddenly the NYTimes regained her relevance again. They could have done it all the, and become really great, but the very same corpo-idiots that tried to charge for the normal page think that there is subscription revenue in the years 1922-1986. Idiots. Idiots at the NYTimes. What a funny thought.

at&t is a waste of time

Apple marketing

So, trying to talk to AT&T about those outragous data charges is a complete waste of time. Their client service is as nightmarish as it always has been. I will now start telling Apple at all possible moments how badle AT&T sucks. After all, they forced me to deal with them. AT&T does not care. They never did, and will never. But Apple got where they are by caring. One would like to think.

high tech urinal

deutschland free of any reason history marketing media not existing yet technology

Over here everything is high tech. Pointless or not. Of course there are ads on the paper towels. Not real time printed blog content (yet). Missing urinal feature: real time analysis of blood alcohol. Bonus for womens restrooms: instant pregnancy test. Imagine the possibilities: Google could place ads for abortion options and/or pregnancy products on the paper towels. Right now health insurance companies could track your lifestyle a little bit via your credit card trace. Technically they could. Not sure if that is legal, and if they are smart enough to do so. But with personalised mini lab in every toilet you would get an interesting trace of activities. Of course lab technology does not follow the trend of hard drives of other micro electronics and computer related stuff. So this brave new world option will remain scifi for quiet some time. Possibly forever, since we just might run out of cheap energy -that is the basis for all of your lifestyle after all- before high tech might become that sophisticated.

Update:
Like with any sci-fi story there is a google angle popping up minutes after I ramble about it. Coincidency? Of course. Almost everything is. Actually. Get used to it.

New Balance “Zip”

confessions of a pixel pusher marketing media technology

The nice people at Brand New School released their New Balance spot “Zip” online. They are a great company to work with. Very creative and still hands down and respectful to the matter. It was a pleasure to work on this job. A truly amazing team! Not sure why they wrote something about me in their copy for the spot: Everybody else deserves the praise that I got there.

god damn stupid iphone piece of shit

Apple marketing technology

so, got an iPhone. Pretty much had to: one in 150 hits on Interdubs is from those devices. Wouldn’t I have been so busy with a job that could not be rescheduled then there would be a special Interdubs version for iPhone already. But at least I know now that Interdubs does work with iPhone. If you drank enough cool aid and read enough Apple press releases then you will drop ‘the’ from a sentence like then one before this one. I don’t. The, the. Just to make up for it. The the the. Take that Steve. The!

Sure, sliding your finger over the surface and the content moves along, that’s kind a nice. Of course that screen is really pretty. Really bright too. Glaring california sun? Phew, it shines right back atcha.

As a phone the Razr worked better though. Reception is not good. Bad in many cases. Not sure if it is AT&T or the device. Holding that big (and occasionaly pretty darn hot) thing to your head needs some getting used to. The head phones can be used as a headset. But I don’t want to run around like that, and they pick up a decent amount of ambient case.
Visual voicemail leaves me unimpressed, since I had callwave before. Which stopped working. And there was no way to make it work again. Thanks, AT&T! Idiots. Let’s see how roaming will do, and how much it will cost.

Telco’s in general seem to be the modern day incarnation of a Kafka book. They sell two things: technology and service. First one does not really work that well after all. Second one is a joke beyond belief. I spare you the details, but having dealt with Sprint, Cingular and AT&T as of late I think they are all the same. Verizon was not any better either.

Enters the iPhone. And everything was supposed to get better. Yeah, right. Still a cellphone. Edge is pathetically slow. While it’s taking a minute or sometimes 3 to get my gmail email people calling will get voicemail. Which I will receive. Maybe an hour later. Using Wifi is kinda ok. Other things aren’t. I have allot of international numbers. Those start with +. At least they did on the Razr. Not so in AT&T land. Even though they get recognised as caller ID I have to add 011 in front of them. Maybe there is a setting for that, but why should there be??? Changing a number is not possible where you have the interface. You have to go back into contacts. Not even Microsoft writes such cumbersome interfaces these days. There are countless examples where the the iPhone (double the on purpose to rub in) is more stupid than -let’s say- a zune. Which is supposed to be pretty dumb+dull.

Then I dropped it. In a way I dropped my Razor daily. Of course it hit the little volume up button. And now the button is stuck, which means that I have the ‘Volume up’ overlay on the screen. I went to the apple store. They told me that I could by a new one. Such were my options. They are all gluttoning about ‘their’ success these days. Apple people are pretty full of themselves. Some are. Well, they don’t have to use that darn phone, since they will wait since they get their free one that Herr Jobs has promised to them. When they have one, there might have been even be an update that fixes all those idiotic problems. Like safari crashing. Like trying to make a call and the thing jumping into your face like a bad windows popup asking which closed wifi network you would like to join. Like not being able to bookmark a location in Maps that you have navigated to. Like Weather information going away if you are not connection to Edge. Like not being able send to photos with one of these Apple error messages telling you: “An Error has occured”. No shit. Coverflow, great. Actually not. It would be nice if the stupido phone would play podcasts one after each other. Like all the iPods do that I owned. Battery life? We need shorter days. Like 18 hours? So that the phone lasts a full day. Wifi seems to be biggest battery eater, followed by listening to the iPod. Not sure about Cover flow: I don’t use it. And frankly I think it’s pretty darn stupid. Like so much on this phone. As I am writing this aapl is at 138. I will not give the phone back. But it aint so great – right now. It just gets to show how low the phone bar actually is. Oh, on my razor I was able to change ring tones. The camera in it is a joke. They are all bad. But this one in particular. The Razr could record video. Maybe the iPhone should have an audio recording capability?? or how about GPS? At least via triangulation. It’s pretty lame that I have to tell it where I am. Since it knows, when it has connection to cell towers. The calculator? Another Dieter Rahm rip off. But, please, can we have a bit more functionality? Maybe if people turn the phone they get a scientific one? The stop watch if ok. I need one. Of course it is dumbed down like crazy.

Overal I would say that the iPhone is about 17% there. Make that 17.3%.

art communication marketing

business cards

lots of ideas it seems.