Category: marketing

corporate communications

communication marketing

The other day I rented a car since mine was in the shop. The rate was reasonable. Actually a Chevy whatever it’s called is pretty quiet for what it is. National was just accross the street from the shop that my car was in. They really wanted my phone number. I should have known why: They called twice wanted to know how the service was. Thanks for caring. Service had been good, until they started to ask about it. Same with GoDaddy. Their SSL certificates cost 40 while others want 150. It’s still a rip off since it is just a simple script and a tiny little bit of administration to weed out the evil people. Of course they called. And then called again. At 7am. Made me feel real good about filling out the form where you indicate when you like to get called.

And then on the other side of the spectrum there is AT&T. Or actually what appears to be a rather obscure business division of theirs. I picked AT&t as a vendor for my 800 number, thinking that they would be a bit more expensive but easy to deal with. The 800 number is just a little aspect of what I am doing, so why waste much time on it. So I thought. The division provides the service. But is otherwise basically unreachable. They don’t even have a phone number. Nor can I reach them via the internet: Their web forms stopped working. And there is no way that feedback would get to them. Amazing.

format wars, winner: DVD. again.

confessions of a pixel pusher history marketing media

750,000 HD DVD players and 2.7 million Bluray players have been sold in the last 18 months that the formats have been available. In those BluRay numbers are about 2 Million PS3 consoles included. 4 Million Bluray discs have been sold, 2.6 Million HD-DVD ones. Which comes down to 1.5 Bluray and 3.5 HD-DVDs per device.

The DVD of “Knocked up” alone sold more often than all HD-DVD and Bluray formats combined. I wonder how the marketing budgets would compare.

In 1998 9.8 Million DVD Discs had been sold. Almost ten discs for each player that was out there. People loved DVD. They still do. As for the two replacement formats they could care less it seems. And that’s only partly a problem of the rivaling formats. I think that DVD is good enough for people. Most simply have neither the hardware setup nor the desire to spend allot of money for the extra resolution that the new formats provide.

Here the DVD hardware sales:

315,136 1997 (April-December)
1,089,261 1998
4,019,389 1999
8,498,545 2000
12,706,584 2001
17,089,823 2002
21,994,389 2003
19,999,913 2004
16,147,823 2005
19,788,279 2006
10,252,893 2007 (January - July)

sources: current HD numbers past DVD device numbers, reversed via the linux ‘tac’ command. I had no idea it did exist. DVD disc numbers Warner DVD sales in 1998 DVD sales in 1998 and 1999

Steve certainly takes no Pictures

Apple marketing technology

Steve Jobs certainly takes no pictures. At home, the task for the day: to get the pictures off the Samsung snapshot camera onto the iPook. So that my wife can take new ones. Not thinking much (always a bad start) I directed her to iPhoto to manage the digicam images. What a piece of junk. iPhoto.

If iPhoto would be an application that people were supposed to be money for, then it’s prices should be minus a couple of hundred dollars. Seriously. Nothing works as expected. It seems to have it’s own little logic. I seriously think it as big of a piece of junk as iBackup. Or whatever that pre Timemachine pretend-ware was called. The one with the red umbrella icon.

I heard (in horror) that iViewMedia got bought by Microsoft. If I have to deal with iPhoto for 2 more minutes then I am ready to buy my first Microsoft software.

things we like to hear

confessions of a pixel pusher interdubs marketing

via IM, earlier today:

just wanted to tell you: we were training a new freelance producer and she said; "you use Interdubs? I love interdubs!"

Hit the 40,000 mark today. Nice.

you gotta start them young

marketing

pretty horrible

paid to blog

Apple communication internet marketing media

Matt Cutts , the google quality czsar, explains why they reduced the importance of weblogs participating in pay per post programs. I feel the same way and block them since May in BlogsNow.

Interestingly, and extremely simplified, I admit, it seems to be the business model of Google to sell the truth. Which makes it valuable. They steer most of the internet traffic. But if they would fail, people would notice. As long as Yahoo and MSN still exist and could in theory kinda half ass a hypothetical un-ethical google if it came to it, it’s good busyness for for Google to stick to the truth.

Which is not what usually is going on:

A question asked, and no answer:

Same pattern here:

So, my simple reaction is, if people like politicians and Apple-PR are not answering questions, then I will not listen to what they are trying to say. Why should I?

Ma Bell, confused.

communication history marketing technology

So, I needed an 1-800 number. There are lots of vendors. I picked AT&T. They were not the cheapest, but in telco services there are lots of odd offers and services. And it’s not crucial that number. Just something you also need to have. Getting the number itself was alright. They sent an email that it would take a nebolous amount of time (“several weeks”) before they were able to execute my order.

Months passed. No word from Ma Bell. Diving into voice-system-hell. Finally I got somebody that was the right division etc. He simply proclaimed that the number already worked. Which is great, and it actually did ever since. But they could have let me know.

Then I got an email telling me that I had not logged in their Buisness Website for a while, and that they would disable my login should I not do so within 30 days. So I logged in. A question that is innocent enough came up. AT&T would like to know which state I am. Not that they could deduct that from my address. But hey. Of course entering the info brings me right back to the same screen. Oh, Firefox quirk. Can happen.
Safari: Same result. So, do I have to buy a PC to tell them that I am in California? Of course, there are no links where you could contact that division of AT&T and let them know that they website is simply broken.

Neither is there a way to get in touch with AT&T mentioned in that email announcing me to lock me out of the website unless I would log in in the next thirty. Sure, I could spend an hour on the phone tomorrow with AT&T. Like everywhere, once you reach a human things are not even that bad. There are often ways to fix things.

But the problem is deeper than that: AT&T used to be a technology company. They invented the transistor and a couple of other important things. But in 2007 they can not even run a simple website. It fits in the picture that they spend billions, yes, billions not millions, for rebranding. Making them look to good to the outside. While everybody knows that internally it’s just barely good enough. Since they other telco’s suck equally bad they even get away with it. Time for a company like Apple to get into the cellphone Business. No, wait. Ok, nevermind.

color – owning one

communication history marketing technology

Yes, the T people think they own Magenta

They actually picked when they started the T-stuff so that they could have color in News Paper ads but only pay for one. Since Magenta is part of CMYK they saved millions in the production of newspaper ads.

“Newswhat?” you might ask. Well, it’s that stuff from the last century

ze

history internet marketing media

the strike has it’s upside

Somebody should sponsor 1 z-year. It’s probably less than car makers spend on crafts services of their commercial shoots in any given week.
No joke.

LA Times’ grid of how TV shows are impacted by the strike

delayed

communication internet marketing

Rushed to the airport. Packing took longer than expected. La Cienega made up for the time lost. It always does. I love La Cienega. When I park at Red Rabbit I have to turn once!

Of course the flight is delayed. Four hours delayed. Luckily I get a ten dollar NWA mail-in voucher. Score!

The next time Northwest will get in touch to sell me something I will remember that they could not be bothered to contact me, when I could have gained from it. They have my email. It’s freaking computers running airlines anyway. Why can’t they just
send an email out to let me know that the flight is been delayed. Hell, I would not even mind when they always would send me an email. 21% of this specific flight is actually on time. While they are at it they could also let me know which movies they will be showing. Which gate I will arrive where (so that I can forward this info to a person that picks me up). Sure, they could be somewhat smart and allow me to give them an email that would be notified about any changes in the arrival.
Once set up these things cost close to nothing to run.