“Still haven’t seen my bill, I’m actually eager to pay it.”

confessions of a pixel pusher economy interdubs marketing

That’s an actual quote of a client in an email received a couple of minutes ago. It is his first month with Interdubs, and he is not used to the fact that the bill will only arrive once the month is over. And then he can pay it. Or not. If he should feel like that. Which sounds ‘good hearted’ or ‘weak’. But it makes actually allot of (business) sense: Most of my clients have made more money with the site in their first week of using it, then it will cost them for whole month. A not so significant part of them actually takes just a few hours to make the 285 that the services costs them. Either by direct billing or by improved client relationships. I was aware of this when I designed the system and set the price. The price is solely based on the system working as well as it seems to be. It is arranged around my costs and the future potential of more clients. And maybe on the fact that I like to code fast.

I really hate the business model that tries to leach on to the success of its clients. Network Neutrality is one of those. Phone companies would sure love to charge more for important business conversations than for idle chit chat.

But back to Interdubs: having a super reasonable price that are people actually eager to pay makes everything much easier on everybody. So far people paid their bills. The majority of companies in record time. Thanks again and also from here. If I would try to squeeze more money out of the service, then I might need an accounting department that starts bugging people. I’d rather not.

On the other side with the latest feature additions the price / performance ratio is in danger to tip from “great” to “ridicolously great”. I have feedback from many of my clients saying that the service is too cheap. And I suspect that I could actually sign up more people if the price were higher. Most people think just because the competition is ten times more expensive it also would be better.