This Audi commerical -even though made for the UK market- will not really generate sales for the german car in the american midwest.
Audi’s thinking might be similar to that of republican strategist pursuing topics like the Geneva Convention or Gay marriage as ridicolous they are: If you lost half of the population anyway, you might as well go all the way and put out an extreme statement to get you attention. And voters at the polls or yuppies into the dealership.