Just wondered what a Mini S would cost. They have a website. They have a ‘configurator’. After 5 minutes of trying they lost me. I do have a fast computer am behind a 3-tier T1 and still the website was useless.
I kind of know what a Mini would cost, sure. But I wonder how many people really endure such a crappy interface. Typical case of broken feedback loop: BMW feels they need a ‘configurator’. Since everybody hacks them together in flash they do so as well. The ‘designers’ present it probably on a local network, and nobody analyses the actual CTR and usage on the site once it is up.
Next new car the same people get the job again. Another 100K down the drain …