I don’t have any expectations if it comes to end consumer support. These days I anticipate phone systems that will try very hard to make you give up. Should you reach a person they seem often not to care about your issues, their job or anything for that matter.
When I ran into questions with a recent Canon camera I called them anyway. I have been massively and positively surprised: After 90 seconds I spoke to somebody who cared. He had the camera I had in hand within a minute.
I sent them test pictures, and now they are looking at them. Regardless what the outcome of this investigation will be: I have the feeling that they care about their product and my experience with it.
As I said: I have not expected this. It will probably be a long time before I would consider another manufacturer. Unless there is a killer feature in a competitors product I will always look for a Canon device. I don’t mind paying more for it.
It might very well be that other companies have awesome support too. The risk to run into issues and they don’t is just to high.
So, yes, every support call is the chance to win a customer for life.
How odd that so few companies seem to understand this.