images

history marketing media politics

images of fast food: ads vs.reality

I would not be surprised if you would ask people what they just ate and showed them both pictures they would pick the one from the advertisement. Not the one from reality. The romans left their vast cities for centuries to people that had no clue how you could make such things. The Colosseum was actually a housing complex for most of the 2000 years it existed. Our civilisation will leave billions of silver discs with all sorts of ‘realities’. Like movies, TV shows and games. People might not be able to make new ones, but they sure will inhabit our cultural spaces. Fake or not: we don’t care today. We eat the burger from the billboard rather than the one in our mouth. Why should people care more in 200 years when realities might have deterioated even more.

Want fries with that?