I have gone on the record with my skepticism regarding the ‘RED camera’ before. I actually was suprised that Jim Jannards company was able to show moving images a feeks ago at IBC in Amsterdam. This weekend was a busy one for the camera maker: They posted 2K jpegs on their site. And then reported that somebody had broken into their offices. Stealing development resources they said. “Red” has always been an interesting exercise in marketing. Or you could also say “hype generation”. Hence the title of this post. The internet plays an important role in this. It is mostly a couple of internet forums were people have ‘discussions’. Actually quiet heated ones by now. Not a pretty sight I must say.