the yin and yang of google

google marketing technology

I don’t get it they must be too smart for me. I can not see how this would be anything that google would be doing and why this makes any sense.

On the other hand this makes allot of sense
Imagine you are a small company: You pay some MS Exchange Expert and Microsoft quiet some money just to have email. Most features you would want you might get for free via “caribou”. Or for very little money.

I think it would make sense if the service is free. Eyeballs pay for it. Support could cost money. Putting ads in
outgoing email would be a big ‘nono’. Being a small company you don’t want to expose that you use a cheap/free service for email.