Procter & Gamble will reduce their Ad spending by 25% for cable and 5% for terrestial TV.
Ad markets in general are slated to grow.
Procte & Gamble is one of the biggest advertisers in the world.
Below the line this means much less money for TV.
Procter & Gamble will reduce their Ad spending by 25% for cable and 5% for terrestial TV.
Ad markets in general are slated to grow.
Procte & Gamble is one of the biggest advertisers in the world.
Below the line this means much less money for TV.